Ciao!
I'm Sara Menegazzi
My Vision
I believe the real magic happens upstream, at the intersection of vision, feasibility, and creative energy. As a Creative Director and storyteller, I guide teams to shape a sharp, inspiring vision and ensure it remains visible and vibrant from pitch to delivery.
I lead with empathy, clarity, and a sense of purpose, cultivating production environments that flow smoothly, spark innovation, and infuse joy into every stage.
How I Got Here
With over a decade of experience in theme parks, animation, immersive media, and entertainment attractions, my career has been a journey of constant evolution:
Education: Diploma in Animation & Comic Art (Scuola Internazionale di Comics, Padua), Master in Computer Graphics (BigRock Institute of Magic Technologies, Roncade), Story & Character Workshop with Pixar instructors.
Early Career: Started in 2011 designing attractions and themed environments, creating outdoor and indoor experiences for parks and resorts.
Recent Roles: From leading teams (2019–2025) to global creative strategy and directing award‑winning media-based attractions, and now teaching Visual Storytelling at BigRock Institute of Magic Technologies (since December 2024).
A Few of My Favourite Collaborations
I have had the privilege to work on exciting projects, my favourites so far:
● IAAPA Brass Ring Award winner, Loveland Living Planet Aquarium "EECO Voyager"
● IAAPA Brass Ring Award winner, Loveland Living Planet Aquarium "EECO Voyager"
● NGUX National Geographic Ultimate Explorer
● Mission: Play! by Mattel
● DreamWorks's "DreamPlay"
● "Play'O'City" by Hasbro
30+ immersive experiences developed
15+ productions from concept to delivery
100+ decks, scripts, and storyboards created
Projects reach 25+ countries across 5 continents
Projects ranging from €10K to €1M+
Creative teams directed by 5 to 30+ collaborators
11 departments involved across collaborations
What I Bring to the Table
Vision-first methodology: I ensure ideas aren’t just creative, they’re clear, feasible, and communicable across all stakeholders.
Empathetic leadership: I build inclusive, collaborative teams where every talent is heard and empowered.
Technical fluency: Proficient in storytelling and concept design, experience in pre-production and post-production pipelines, with real-time productions (Unreal Engine) and offline productions, and project budgeting.
Lighthearted tenacity: I maintain positivity and resilience, even in complex projects, to keep teams motivated and focused.
Fun facts
Italian native speaker. Fluent in English, conversational level of French and Spanish, learning Japanese.
Three things I cherish in life: homemade pizza, dogs, and watching The Simpsons while having lunch with my husband.
Three things I cherish in life: homemade pizza, dogs, and watching The Simpsons while having lunch with my husband.
Leadership is more than choices and outcomes.
It’s about nurturing the people, the vision, and the journey.
It’s about nurturing the people, the vision, and the journey.
If you’re looking for a creative direction that elevates the process, not only the result, I’d love to hear from you.