An original 5-minute 4D attraction film. No dialogue, all action, and a whole lot of personality.
What it is
Commissioned by Wonderla Holidays Limited and produced by the team at Red Raion, this custom-made attraction was created to bring five park mascots into a whole new life.
The challenge: redesign the characters, tell a full story in five minutes, and make it work on motion seats and with in-cinema special effects. All without a single line of dialogue.
Commissioned by Wonderla Holidays Limited and produced by the team at Red Raion, this custom-made attraction was created to bring five park mascots into a whole new life.
The challenge: redesign the characters, tell a full story in five minutes, and make it work on motion seats and with in-cinema special effects. All without a single line of dialogue.
What I did
I led the creative direction from the very first spark of the idea. That meant:
• Kicking off the project with an on-site brainstorming session with the client in India, to shape the vision together.
• Defining the tone, pacing, and emotional arc of the experience, all designed to land without words.
• Guiding the team through each stage: from scriptwriting the idea to mascot redesign, from world-building to music and SFX.
• Personally creating storyboards for key scenes to sharpen the visual storytelling and camera direction.
• Supervising the CGI production across all departments: modeling, animation, environments, effects, and post.
• Steering the music and sound design to support both narrative beats and the physical feedback of the ride.
Why it worked
Because every frame, every sound, and every movement on-screen was built with intention, always with the final ride experience in mind.
Because every frame, every sound, and every movement on-screen was built with intention, always with the final ride experience in mind.
This was a true team effort, made possible by the dedication and talent of an incredible crew, including:
Federico Laudani (Studio Art Director)
Salvo Fallica (COO & Project Manager)
Gemma Cossidente and Marika Montalto (Producers)
Lorien McKenna (Screenwriter)
Viviana D'Ambra and Giulia Gentilini (Lead Concept Artists)
Jessica Falasco and Rocco Minore (Lead Previz Artists)
Simone Giraudo (Lead Character Artist)
Eleonora Remigi (Lead Environment Artist)
Matteo Lasi (Lead 3D Animator)
Paolo Orabona (Lead VFX Artist)
Alessio Romeo (Lead Post Production Artist)
Ron Fish (Composer)
Riccardo Bellistri (Sound designer)
And many more amazing talents behind the scenes who brought this wild ride to life.
Federico Laudani (Studio Art Director)
Salvo Fallica (COO & Project Manager)
Gemma Cossidente and Marika Montalto (Producers)
Lorien McKenna (Screenwriter)
Viviana D'Ambra and Giulia Gentilini (Lead Concept Artists)
Jessica Falasco and Rocco Minore (Lead Previz Artists)
Simone Giraudo (Lead Character Artist)
Eleonora Remigi (Lead Environment Artist)
Matteo Lasi (Lead 3D Animator)
Paolo Orabona (Lead VFX Artist)
Alessio Romeo (Lead Post Production Artist)
Ron Fish (Composer)
Riccardo Bellistri (Sound designer)
And many more amazing talents behind the scenes who brought this wild ride to life.
©Red Raion
©Red Raion
2024 © This work has been produced for Red Raion, all rights expressly reserved. Copying, printing and downloading are not allowed.
