The Brief
Create an original 5-minute 5D film reimagining Wonderla’s five park mascots, including their iconic character Chikku, in a high-energy, dialogue-free attraction, fully synchronized with motion seats and in-theater special effects.
Create an original 5-minute 5D film reimagining Wonderla’s five park mascots, including their iconic character Chikku, in a high-energy, dialogue-free attraction, fully synchronized with motion seats and in-theater special effects.
My Role
As Creative Director, I led the project from first concept to final delivery, with a focus on vision, tone, and execution.
As Creative Director, I led the project from first concept to final delivery, with a focus on vision, tone, and execution.
My responsibilities included:
• Defining the overall emotional arc, tone, and pacing of the experience during an on-site kickoff in India
• Overseeing the redesign of all five mascots to boost clarity, charm, and visual appeal
• Shaping the visual storytelling approach for a fully non-verbal, action-driven ride
• Creating key storyboards to support camera language, comic timing, and rhythm
• Supervising the CGI production across all departments: modelling, animation, environments, effects, and post
• Leading the direction of music and sound design to enhance immersion and ride synchronisation
• Acting as the main creative bridge between the client, internal team, and production departments
©Red Raion
©Red Raion
Why it worked
Because every frame, every sound, and every movement on-screen was built with intention, always with the final ride experience in mind.
This was a true team effort, made possible by the dedication and talent of an incredible crew, including:
Federico Laudani (Studio Director)
Salvo Fallica (COO & Project Manager)
Gemma Cossidente and Marika Montalto (Producers)
Lorien McKenna (Screenwriter)
Viviana D'Ambra and Giulia Gentilini (Lead Concept Artists)
Jessica Falasco and Rocco Minore (Lead Previz Artists)
Simone Giraudo (Lead Character Artist)
Eleonora Remigi (Lead Environment Artist)
Matteo Lasi (Lead 3D Animator)
Paolo Orabona (Lead VFX Artist)
Alessio Romeo (Lead Post Production Artist)
Ron Fish (Composer)
Riccardo Bellistri (Sound designer)
And many more amazing talents behind the scenes who brought this wild ride to life.
2024 © This work has been produced for Red Raion, all rights expressly reserved. Copying, printing and downloading are not allowed.
