Working with IP means getting to know the brand you collaborate with, understanding its heart and vision.
DreamWorks created some great titles, I am a massive fan of all of their movies, from Road to Eldorado to Kung Fu Panda, the environments designed were so magical and immersive.
Being able to bring the same fantastical energy of vast worlds to an indoor environment like a shopping centre is not easy. 
For this reason, even in a concept image like this, everything must necessarily visually fit in a feasible way inside the box.

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