The Brief
EECO Voyager is a two-part immersive experience combining VR headsets, motion seats, and a physical preshow environment.
Designed to educate and entertain, the experience takes visitors on a deep-sea journey, with a charismatic mascot as their guide.
Designed to educate and entertain, the experience takes visitors on a deep-sea journey, with a charismatic mascot as their guide.
My Role
As Creative Director, I led the vision from the very start for:
• Coordinating the initial brainstorming phase with the client, translating their vision into structured creative documentation.
• Shaping the educational narrative to be emotionally engaging and spatially coherent with the attraction's physical layout (which was being designed in parallel).
• Directing all stages of development: mascot design, environment concepting, storytelling and mood and drafting sketches and moodboards for better alignment between the teams.
• Supervising the entire pre-production phase, ensuring a sharp narrative and a cohesive art direction.
• Monitoring the CGI pipeline with Federico Laudani from top to bottom: character and environment modelling, animation, VFX, sound design, and post-production.
Why it worked
Because every choice, visual, narrative, or technical, was grounded in who the audience is, what the space offers, and how to make learning stick through wonder.
A smooth collaboration between content creators and attraction designers made this a ride with both heart and brain.
And it paid off: EECO Voyager won the IAAPA Brass Ring Award for Best New Product in the Virtual and Augmented Reality category.
The project was brought to life thanks to an extraordinary team:
Federico Laudani (Studio Art Director)
Salvo Fallica (Project Manager)
Gemma Cossidente (Producer)
Adriana Cannata (Lead Screenwriter)
Emanuele Veghini and Giulia Gentilini (Lead Concept Artists)
Enzo Triolo (Lead Previz Artist)
Omar Scala (Lead Character Artist)
Mario Privitera (Lead Environment Artist)
Rocco Floresta (Lead 3D Animator)
Cosimo Bonechi (Lead VFX Artist)
Alessio Romeo (Lead Post Production Artist)
Douglas Morton (Composer and Sound Designer)
And, of course, many others whose passion made this voyage truly unforgettable.
Federico Laudani (Studio Art Director)
Salvo Fallica (Project Manager)
Gemma Cossidente (Producer)
Adriana Cannata (Lead Screenwriter)
Emanuele Veghini and Giulia Gentilini (Lead Concept Artists)
Enzo Triolo (Lead Previz Artist)
Omar Scala (Lead Character Artist)
Mario Privitera (Lead Environment Artist)
Rocco Floresta (Lead 3D Animator)
Cosimo Bonechi (Lead VFX Artist)
Alessio Romeo (Lead Post Production Artist)
Douglas Morton (Composer and Sound Designer)
And, of course, many others whose passion made this voyage truly unforgettable.
2022 © All the drawings belong to Red Raion, all rights expressly reserved. Copying, printing and downloading are not allowed.
