Role
Creative Director
Creative Director
Studio
Client
License content for digital attractions in multiple formats
The Brief
What if Alice's journey didn’t take her underground, but into space?
This project aimed to reimagine the beloved "Alice in Wonderland" story as a surreal, emotional space adventure for a younger audience.
The film was designed especially for Fly Theater rides and needed to tell a character-driven story in under 5 minutes, staying far from traditional aesthetics and focusing instead on inner transformation.
What if Alice's journey didn’t take her underground, but into space?
This project aimed to reimagine the beloved "Alice in Wonderland" story as a surreal, emotional space adventure for a younger audience.
The film was designed especially for Fly Theater rides and needed to tell a character-driven story in under 5 minutes, staying far from traditional aesthetics and focusing instead on inner transformation.
The protagonist, a shy, creative 12-year-old girl, embarks on a fantastical journey across the stars, meeting quirky new friends and rediscovering the strength of her imagination.
My Role
As Creative Director, I led the project from first concept to final delivery, leading the team through all development phases.
My responsibilities included:
My responsibilities included:
• Led the initial creative workshops together with Lorien McKenna to shape a meaningful, audience-centred storyline
• Defined the visual tone through moodboards and aesthetic direction
• Guided every stage of the creative process: from scripting, character and environment design, to storyboarding and music
• Produced visual materials and artworks when needed to align the team on vision and direction
• Supervised the entire CGI pipeline: modeling, animation, environments, VFX, lighting, and post-production
• Oversaw the development of the original soundtrack and sound effects
Why it worked
The concept flips the traditional "Wonderland" narrative into a dynamic space contest, injecting humour, surprise, and high-energy visuals. Its unique blend of intergalactic sports and whimsical logic lands well with all ages, especially in location-based entertainment.
This was a team effort powered by an incredible group of professionals, including:
Federico Laudani, Studio Art Director
Gemma Cossidente, Producer
Lorien McKenna, Screenwriter
Enzo Triolo and Giulia Gentilini, Lead Concept Artists
Sergio Di Bitetto, Lead Previz Artist
Simone Giraudo, Lead Character Artist
Eleonora Remigi, Lead Environment Artist
Matteo Lasi, Lead 3D Animator
Paolo Orabona, Lead VFX Artist
Rocco Minore, Lighting Artist
Riccardo Bellistri, Composer and Sound Designer
Federico Laudani, Studio Art Director
Gemma Cossidente, Producer
Lorien McKenna, Screenwriter
Enzo Triolo and Giulia Gentilini, Lead Concept Artists
Sergio Di Bitetto, Lead Previz Artist
Simone Giraudo, Lead Character Artist
Eleonora Remigi, Lead Environment Artist
Matteo Lasi, Lead 3D Animator
Paolo Orabona, Lead VFX Artist
Rocco Minore, Lighting Artist
Riccardo Bellistri, Composer and Sound Designer
2023 © This work has been produced for Red Raion, all rights expressly reserved. Copying, printing and downloading are not allowed.
