Welcome to Speedy CAMP, the themed area inside the Union Lido campsite, Jesolo (VE). 
I had a lot of fun helping the talented Matteo Simion, Art Director of Creative App Design for this project. 
As you see, the final constructed result is almost visually identical to the concept drawings.

The strength of these works is the consideration of the big picture from the very beginning, of who would have come after us in production.
Plus, Matteo and me we worked on the same drawings in different phases, which made the design even more robust; a quick 3D blockout facilitated the communication with sculpture artists.

I took care of the restyling of the mascots too, keeping the visual connection with the old design, so as not to lose the emotional bond already created on the customers with the old mascot.

Photo Point Concept

Speedy Jet Ride Station -  Entrance concept
Speedy Jet Ride Station - Entrance concept
Speedy Jet Ride Station -  Design development
Speedy Jet Ride Station - Design development
Speedy Lake - Arch
Speedy Lake - Arch
Speedy Lake - Area development
Speedy Lake - Area development
Speedy Cottage Entry Arches - Speedy House concept
Speedy Cottage Entry Arches - Speedy House concept
Speedy Cottage Entry Arches - Farm concept
Speedy Cottage Entry Arches - Farm concept
Speedy Cottage Entry Arches - Circus concept
Speedy Cottage Entry Arches - Circus concept
Ealry explorations for the entry gate

Early explorations for Speedy CAMP entry gate

Speedy
Speedy
Delfina
Delfina
Speedy - Early explorations
Speedy - Early explorations
Speedy - Iterations
Speedy - Iterations
Speedy - Final design, views
Speedy - Final design, views
Speedy - Expressions and details
Speedy - Expressions and details
Speedy - Acting poses
Speedy - Acting poses

Speedy - Dress-up challenge!

Delfina - Acting poses

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