The Brief
To support the concept and detailed design of a new themed waterslide area inspired by adventurous expeditions. The goal was to blend storytelling and water play, creating an environment that feels immersive, engaging, and family-friendly
My Role
As a senior creative designer on this project, my responsibilities included:
As a senior creative designer on this project, my responsibilities included:
• Area concept development based on early drafts by Matteo Simion and Federico Mosca
• Visual storytelling and balance between scenic design and play features
• Co-creation of concept sketches: elevations and point-of-view illustrations
• Creation of a bird's-eye view of the entire area
• Final design and execution of the printed graphics for the Toboga Slide Tower
Why It Worked
Because collaboration was at the heart of everything.
Sketches moved from one hand to another, evolving through each iteration.
I contributed my creative voice while building on the work of others, and vice versa. This mutual exchange allowed each idea to grow and improve.
Sketches moved from one hand to another, evolving through each iteration.
I contributed my creative voice while building on the work of others, and vice versa. This mutual exchange allowed each idea to grow and improve.
Great teamwork isn’t about protecting your own lines: it’s about enhancing the shared vision.
The final result is a seamless blend of multiple talents and perspectives.
The amazing talents involved in this collaborative project:
Matteo Simion (Creative Direction)
Federico Mosca (Senior Concept Design)
Jessica Falasco (Concept Design)
Federico Mosca (Senior Concept Design)
Jessica Falasco (Concept Design)
2025 © This work has been produced for Creative App, all rights expressly reserved. Copying, printing and downloading are not allowed.
